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Advertising Services - Marketing - Cross Media Promotions |
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High-impact Cross-media Marketing
Conventional wisdom among corporate marketing managers says that when you
market a product or service, focus is the order of the day. The marketing effort
should concentrate on a single media such as print or broadcast for maximum
returns. However, it helps sometimes to move beyond traditional wisdom and
implement initiatives based on current reality. A cross-media marketing campaign
is one such example.
Cross-media marketing is a potent form of single-source
marketing in which the same message is reshaped and professionally fine-tuned to
concurrently appear in print, broadcast or online media in combination.
Cross-
media promotions are based on the "value for investment" principle in which the
message is the same or similar but the mediums are varied.
Only a seasoned
marketing and advertising consulting firm like Vistas has the technical expertise,
manpower and infrastructure to design, implement and deliver top-notch results
through cross-media marketing. | |
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Cross-wiring your Message through Cross-media Marketing
Because of our in-depth knowledge of all the media channels-print, broadcast,
non-traditional and online- we can formulate for you a highly targeted
promotional campaign that is not only affordable but also results-oriented.
A cross-media marketing campaign from Team Vistas functions like nature's ecological
system where all the diverse elements are subtly interwoven and interlinked. This
marketing eco system works powerfully when all the links in the chain (like a food
chain) are balanced with one another in perfect harmony.
For instance, if you have
a product which appeals primarily to the younger generation, we would use
magazine-based print advertising through publications designed specially for
younger audiences. We would then include a teaser and associate it with a
dedicated interactive web site that would offer a rewards program.
Our massive
bulk media buying power makes it possible for us to procure media for your
company at highly discounted prices and we always pass along the savings to you!
Brand reinforcement through multiple media channels tends to make an indelible
impression on your current and prospective customers.
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