Pay Per Click advertising: Just click, setup, and pay
Pay Per Click advertising, or PPC advertising, is one of the strong arms of search advertising. It delivers targeted traffic and directs interested buyers from major search engines and directories like Google and Yahoo to your website. The three biggest sources of Pay Per Click advertising are Google, Yahoo, and MSN.
Though there are various smaller pay per click advertising sources the big three represent 95% of the market share. Local PPC campaigns can also be developed for small businesses wishing to target customers in a dedicated area. PPC advertising is a great way to market your business in addition to the optimization of your site.