Cross Media Marketing | Cross media Promotions

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Cross Media Promotions

High-impact Cross-media Marketing

Conventional wisdom among corporate marketing managers says that when you market a product or service, focus is the order of the day. The marketing effort should concentrate on a single media such as print or broadcast for maximum returns. However, it helps sometimes to move beyond traditional wisdom and implement initiatives based on current reality. A cross-media marketing campaign is one such example.

Cross-media marketing is a potent form of single-source marketing in which the same message is reshaped and professionally fine-tuned to concurrently appear in print, broadcast or online media in combination.

Cross- media promotions are based on the "value for investment" principle in which the message is the same or similar but the mediums are varied.

Only a seasoned marketing and advertising consulting firm like Vistas has the technical expertise, manpower and infrastructure to design, implement and deliver top-notch results through cross-media marketing.

Cross-wiring your Message through Cross-media Marketing

Because of our in-depth knowledge of all the media channels-print, broadcast, non-traditional and online- we can formulate for you a highly targeted promotional campaign that is not only affordable but also results-oriented.

A cross-media marketing campaign from Team Vistas functions like nature's ecological system where all the diverse elements are subtly interwoven and interlinked. This marketing eco system works powerfully when all the links in the chain (like a food chain) are balanced with one another in perfect harmony.

For instance, if you have a product which appeals primarily to the younger generation, we would use magazine-based print advertising through publications designed specially for younger audiences. We would then include a teaser and associate it with a dedicated interactive web site that would offer a rewards program.

Our massive bulk media buying power makes it possible for us to procure media for your company at highly discounted prices and we always pass along the savings to you!

Brand reinforcement through multiple media channels tends to make an indelible impression on your current and prospective customers.

Synergy in Cross-media Marketing

The various marketing instruments for cross-media marketing programs include:

Consumer surveys

Sweepstakes and lucky draws

Free ring tone downloads on mobile phones

Interactive web sites integrated into print advertising

Television and movie product placement

Coupon distribution