Direct Mail
Direct Mail and your Marketing Horizon
In a world where presentation drives popularity and targeted marketing is the key to business success, direct mail or direct marketing offers a highly reliable platform for companies to interact with customers directly. Initially, direct mail was used as a marketing tool by companies which sold products through the mail. Customers would go through a printed product catalog, mark the products that interested them, and order the product of their choice which would arrive at their doorstep. Direct mail is no longer restricted to mail order firms today and your company too can leverage the power and potential of direct marketing. At Vistas, we go beyond the functions of merely developing your direct mail literature and expertly consult with you on:
- Identifying the market segment to target according to your product or service profile
- Implementing an effective and reliable response processing solution such as a contact center or in-house sales calls
- Developing an accurate measuring system to assess the results of your direct mail campaign
Developing the marketing literature is the easy part. It is what you do with it that ultimately determines the extent of your campaign's success and this is where Team Vistas can partner with you.
Direct Mail Action Plan
We provide the following services after you approve the action plan:
- Provide Mailing services
- Design the marketing material including the envelope and content
- Apply for a bulk mail permit on your behalf to optimize postage costs
- Identify and acquire the most targeted mailing list from a reputable company
- Measure and assess the response and submit the marketing outcome report
- Apply for a business reply permit if applicable
Direct Mail Formats
At Vistas, we can design, develop and print a complete range of direct mail collateral for your direct marketing campaign. They include:
- Coupons
- Catalogs
- Neighborhood shoppers
- Special offers and promotional incentives
- Brochures with a Call for Action offer
- Mailing inserts
