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Home » Press Advertising
The long-term survival of any business organization in today's highly competitive business arena depends largely on how it addresses its diverse communication needs and how effectively it transmits information to its current and prospective customers.
This is the backdrop against which companies like yours have to orchestrate their marketing and sales endeavors.
Press advertising is traditionally known to have been a stable and effective way to communicate to customers.It is safe, predictable and reliable since it has a long track record of success. However, like every other advertising resource, this resource too has to be optimized and the last mile connectivity between your company and your customer base has to be maintained and streamlined for maximum returns. This is where Vistas can help.
At Vistas, we have been involved with press advertising for over a decade and continue to represent and serve our clients through partnerships that we have forged with them over the years. We can advise you on a host of issues related to effective press advertising:
Not all types of businesses lend themselves to optimal ROI through press advertising. If we believe that online advertising or the broadcast media is better suited to your product promotion efforts, we will be candid and tell you about it.
Your advertising medium is determined almost entirely by the nature of your product or service you plan to promote. We can select the right publications for you based on your budget and share the statistical data with you about the reasons for our recommendation.
Under professional guidance from advertising and marketing agencies like Vistas, many companies are successfully experimenting with new modes of press advertising.
These include advertising in text-books, college catalogs, reference books, conference proceedings, corporate annual reports and many other print publications that do not necessarily fall into traditional categories.
If we believe that there is a niche you can play, we will play it with you and facilitate the placement of your advertisement. So please consider calling us or dropping us a line and we would be more than happy to work with you on your next press advertising campaign.
The concept of brand development is by no means a new idea. However, in an age of information explosion in which customers are literally bombarded continuously with messages, carving a niche for your brand takes a veteran team of seasoned marketing professionals who can identify with your product and create its unique identity.
"I am writing to thank you for having designed such a solid website and for having promoted it on the Internet for us. Our website has now become a key meeting place for our clients and us because of its highly functional design, rich content you